What is considered an "open"?
If you have tracking turned on, an "open" can register in a few ways:
- your prospect reads your email
- your prospect forwards the email to a colleague and she reads your email
- you view the email in your email client
- a server receiving your email downloads pictures in your email
How does open tracking technology work?
To track opens, Sendbloom embeds a pixel into your email that triggers whenever someone reads your email.