What is considered an "open"?

If you have  tracking turned on, an "open" can register in a few ways:

  • your prospect reads your email
  • your prospect forwards the email to a colleague and she reads your email
  • you view the email in your email client
  • a server receiving your email downloads pictures in your email

How does open tracking technology work?

To track opens, Sendbloom embeds a pixel into your email that triggers whenever someone reads your email.